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Dan Ariely on Changing Customer Behavior

Design experiments to test these principles in action. ... Dan Ariely is a professor of psychology and behavioral economics at Duke University. He is the author of the bestsellers Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty and Payoff. Through his research and his experiments, Dan questions the forces ...

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Leveraging the Psychology of Discounts to Make More Money

The main takeaway is this: although the primary rule of economics states that consumers will act in the most rational, self-benefitting way, discounts have a big effect on purchase behavior. An Introduction to Discount Types

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Popular Books | BehavioralEconomics.com | The BE Hub

From the publisher: Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.

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TriggerPoint - The Only Certified Mindstate Insights Agency

Increased new product coupon redemptions by 200% in national mailers. Drove significant trial for a new health and wellness brand, Wicked Crisps, by integrating behavioral design tactics into the development of the brand name, logo, packaging, POS, and website.

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Behavioural Economics, RCTs and Policy: Improving Blood Supply

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The NBA’s Challenge in Behavioral Economics - WSJ

The NBA’s Challenge in Behavioral Economics There have been more than 200 overturned calls this season. But are coaches using their challenges wisely?

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Safety culture - Wikipedia

Safety culture is the collection of the beliefs, perceptions and values that employees share in relation to risks within an organization, such as a workplace or community. Safety culture is a part of organizational culture, and has been described in a variety of ways; notably the National Academies of Science and the Association of Land Grant and Public Universities have published summaries on ...

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Nudge blog · Taco Bell’s behavioral puzzle – “We haven’t ...

Speaking to a group of Northwestern University marketing students, Yum! Brands Chief Public Affairs Officer Jonathan Blum shared the story of recent Taco Bell promotion flop that shows the difficulty the chain has had turning social media into a viable business model. Said Blum: “We haven’t even been able to give away the food, never mind figure out how to sell it online.”

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Good for Some, Bad for Others: The Welfare Effects of ...

Nudges have become popular policy instruments, for good reasons. However, recent studies show they might sometimes backfire or cause undesired distributional effects – differing impacts across people. Such studies highlight the importance of careful policy analysis that examines both the average and distributional impacts of nudges.

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